Apple is introducing the MacBook Neo to people who have never owned a Mac before and is trying to reach them through TikTok, which it believes is a place where it can find these new potential Mac users.

The company is running a series of interesting ads on the video streaming platform, some of which feature an adorable Finder character...

Macworld previously reported on an Apple marketing strategy targeting Gen Alpha, particularly in the education market, for the Neo.

Apple has launched an unusual TikTok marketing campaign featuring 12 bizarre "brain rot" videos to promote the new MacBook Neo; among these contents are limes FaceTiming with lemons and shy Apple logos.

The site noticed the emergence of a small character based on the Finder icon.

So far, it has appeared in two short clips on Apple's TikTok account. The first was in a TLDR video showcasing Neo's features, and the second was captured by TikTok user @m2macmini during a live broadcast titled "Matcha Break with MacBook Neo." In the video frame, it is seen working with an even smaller MacBook Neo on a tiny table while sipping a cup of matcha. Since TikTok live broadcasts disappear immediately after the stream ends, we will have to wait for Apple to release another video if we want to see its adorable Mac character again.

It has now started to gain popularity; Apple fans are creating their own versions. Basic Apple Guy has unveiled these super cute versions.

Lil' Finder Guy! pic.twitter.com/1DogsB0Kcb

— Basic Apple Guy (@BasicAppleGuy) March 7, 2026

9to5Mac's Opinion

Apple should do these for real.

  • Official Apple Store on Amazon
  • Apple's iPhone cases: iPhone 17 | iPhone 17 Pro and Pro Max | iPhone Air
  • Wireless CarPlay adapter (2026 update)
  • AirTag holders and accessories
  • Mac Pro style Mac mini case
  • NordVPN – a privacy-focused VPN with no logs and verified by independent audits