Apple introduced seven new products, including iPhones, iPads, Macs, and more.

iPhone 17e and M4 iPad Air

On Monday, Apple kicked off the week with two product announcements.

The $599 iPhone 17e replaces the iPhone 16e with double the storage, faster performance, and the magic of MagSafe. It is also available in a new "soft pink" color, in addition to black and white options.

  • iPhone 17e vs iPhone 16e: Five key upgrades
  • iPhone 17e vs iPhone 16: Is the new chip worth the old design?
  • iPhone 17e vs iPhone 17: What’s really different?

Apple also introduced the 11 and 13 inch M4 iPad Air. With faster performance compared to the M3 version and upgraded RAM to 12GB, it creates a better version of Apple’s mid-range tablet.

  • M4 iPad Air vs M3 iPad Air: Here’s everything new
  • Apple’s new products add the C1X chip for three unique advantages

Apple also announced a spring color refresh for iPhone accessories and Apple Watch bands.

M5 MacBook Air, M5 Pro/Max MacBook Pro, and Two Studio Displays Announced

On Tuesday, Apple built momentum with more announcements.

Apple replaced the 13 and 15 inch M4 MacBook Air with the new M5 MacBook Air. The base storage has now doubled, and with updated Wi-Fi and Bluetooth, SSD speeds have become faster.

  • M5 MacBook Air vs M4 MacBook Air: What really changed?

Apple also replaced the 14 and 16 inch M4 Pro/Max MacBook Pro with the new M5 Pro/Max MacBook Pro. The base storage has now increased from 512GB to 1TB, SSD speeds are twice as fast, and the base version now supports up to 64GB (higher models offer 128GB RAM support depending on configuration). Wi-Fi 7 and Bluetooth 6 have replaced Wi-Fi 6E and Bluetooth 5.3.

While canceling the Pro Display XDR, Apple introduced two new monitors: the new Studio Display and for the first time, the Studio Display XDR.

MacBook Neo, Apple’s Most Affordable Laptop

On Wednesday, Apple introduced the completely new MacBook Neo. This is the first low-power laptop powered by a chip previously used in an iPhone.

The MacBook Neo costs just $599, is available in four colors, and features Apple’s A18 Pro chip used in the iPhone 16 Pro. This price offers 256GB of storage and 8GB of RAM. An extra $100 doubles the storage to 512GB and adds Touch ID. There are no RAM upgrade options.

  • Review of Apple’s new MacBook Neo [Gallery]
  • In-depth details of the $599 MacBook Neo: RAM limitations, USB-C swaps, and Touch ID layers
  • MacBook Neo has the most recycled content of any Apple product

The MacBook Neo is currently available for pre-order and will be in stores on Wednesday, March 11.

iPhone 17e, iPad Air, MacBook Air, MacBook Pro…

And now, say hello to the completely new MacBook Neo!

We are very excited to bring the magic of Mac to more people around the world. pic.twitter.com/z2w4RmShRO

— Tim Cook (@tim_cook) March 4, 2026

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