Apple has opened a new @helloapple account in addition to its existing @apple account. Here are the details.

The new @helloapple Instagram account says ‘Our Stories and Your Story’

Apple is not new to Instagram, but the company has officially decided to expand its reach.

The new @helloapple account, which joins the existing @apple account with 36.2 million followers, was opened recently.

The new ‘Hello Apple’ account currently has only six posts, which started appearing today. The posts include a video showcasing various Apple logo designs, a MacBook Neo promotion, a re-share of an Apple TV-F1 video, and more.

You can follow Apple’s new @helloapple account here.

The account's bio simply states:

Our stories and your story.

Based on the initial posts, it seems that this account will be a place where Apple shares less ‘corporate’ and more fun, Gen Z-focused content.

The company has been drawing attention with its cleverly crafted MacBook Neo promotions on TikTok (as seen above). Therefore, it can be thought that the Hello Apple account could be an Instagram-focused extension of this strategy.

What do you think about Apple’s new Instagram account? Does having two main accounts make sense, or is it better for everything to stay together? Let us know in the comments.

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