Apple announced all the new products available for sale online and in Apple stores worldwide this morning.

Surprisingly, the company highlights the MacBook Neo as the main news among the seven new products...

Here is what Apple says about each new hardware piece:

MacBook Neo

“Powered by Apple silicon, the MacBook Neo effortlessly handles users' daily tasks, from browsing and streaming to photo editing and exploring creative hobbies. Additionally, thanks to its fanless design, it operates completely silently while supercharging AI capabilities in users' favorite applications. Staying connected is easy with the 1080p FaceTime HD camera and dual microphones, and with up to 16 hours of battery life, users can get their work done all day on a single charge.

Its portable and durable aluminum casing is available in four stunning colors: pink, indigo, silver, and citrus, with a starting price of $599, making the MacBook Neo the most affordable laptop Apple has ever offered.”

The company also created window graphics to further promote its most affordable laptop.

IPhone 17e

“The iPhone 17e joins the iPhone 17 family as a powerful and more affordable option. It offers the ability to take impressive photos and videos with the latest generation A19 processor and 48MP Fusion camera. The 6.1-inch Super Retina XDR display provides three times better scratch resistance and reduced glare compared to the previous generation. The iPhone 17e supports fast wireless charging with MagSafe and provides access to a wide ecosystem of accessories like chargers and cases.

Available in three stylish colors with a premium matte finish, the iPhone 17e starts with 256GB of storage, which is double the amount offered by the previous generation at the same starting price — $599.”

M5 MacBook Air

“The new MacBook Air powered by M5 features a faster CPU and next-generation GPU, capable of managing a variety of workflows from creative projects to complex AI tasks.

Available in 13-inch and 15-inch models, the MacBook Air comes in sky blue, midnight, starlight, and silver color options, and now comes standard with 512GB of storage.”

M5 Pro and M5 Max MacBook Pro

“With the completely new M5 Pro and M5 Max, the new MacBook Pro features a new CPU with the world's fastest CPU core, a next-generation GPU with an AI Accelerator in each core, and higher unified memory bandwidth. This combination delivers 4 times more AI performance compared to the previous generation and 8 times more compared to M1 models.

The new MacBook Pro, available in 14-inch and 16-inch sizes, comes in space gray and silver color options, starting with 1TB of storage for the M5 Pro and 2TB for the M5 Max.”

M4 iPad Air

“The M4 brings a significant performance boost to the iPad Air, enabling users to be productive and creative wherever they are. With a faster CPU and GPU, the iPad Air enhances tasks like editing and gaming and stands out as a powerful device for AI. Advanced connectivity, revolutionary iPadOS 26 capabilities, a robust app ecosystem, and support for accessories like Apple Pencil Pro and Magic Keyboard make the iPad Air an extraordinary and versatile experience for anyone looking to do more on an iPad.

Available in two sizes and four beautiful finishes, the 11-inch iPad Air is super portable, while the 13-inch model offers a larger screen for those wanting more space for multitasking. Despite the significant performance boost, the iPad Air retains the same starting price as the previous generation.”

Studio Display

“The new Studio Display combines impressive features that provide a fantastic experience when connected to a Mac, thanks to its excellent visual quality for professional workflows.”

Studio Display XDR

“The completely new Studio Display XDR, with a 27-inch 5K Retina XDR screen, mini-LED backlighting, 2000 nits peak HDR brightness, 120Hz refresh rate, and P3 wide and Adobe RGB color gamut, is the world's best professional display.

Both displays include a 12MP Center Stage camera with Desk View, a studio-quality three-microphone array, an impressive six-speaker sound system with Spatial Audio, and powerful Thunderbolt 5 connectivity.”

  • Official Apple Store on Amazon
  • Apple's iPhone cases: iPhone 17 | iPhone 17 Pro and Pro Max | iPhone Air
  • Wireless CarPlay adapter (2026 update)
  • AirTag holders and accessories
  • Mac Pro-style Mac mini case
  • NordVPN – privacy-focused VPN, no logs kept and verified by independent audits

Image: Apple. Store photo: 9to5Mac.