The Super Bowl took place nearly a month ago, but the official figures for Bad Bunny's Apple Music halftime show were released this week. And these figures confirm that the halftime performance has set a record.

Bad Bunny's Performance Breaks Viewership Records in the First 24 Hours

Last month, shortly after the Super Bowl, Apple praised the success of Bad Bunny's halftime show in various ways. However, it was still too early to know the actual viewer numbers.

Eventually, those figures were released this week.

Roc Nation, founded by Jay-Z, partners with Apple Music for the annual halftime show and shared the record-breaking numbers on the X platform.

Bad Bunny's performance recorded a staggering 4.157 billion total views in the first 24 hours.

.@sanbenito Broke the Global Viewership Record for the Most Viewed Super Bowl Halftime Show Performance of All Time #AppleMusicHalftime@NFL @AppleMusic pic.twitter.com/rG8MgvBEav

— Roc Nation (@RocNation) March 2, 2026

4.157 billion includes views from not only the official Super Bowl broadcast but also social media platforms like YouTube and "digital properties".

This enormous figure makes Bad Bunny's performance the most viewed Super Bowl halftime show ever recorded.

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