The author of the new book Apple: The First 50 Years, David Pogue, conducted an interview with Apple CEO Tim Cook for CBS's "Sunday Morning" program ahead of the company's upcoming 50th anniversary.

Tim Cook Hopes Steve Jobs' Principles Will Be Apple's DNA 200 Years Later

Founded in 1976, Apple will turn 50 on April 1.

Cook states that Apple had to "build a new muscle" to acknowledge its half-century milestone as a company.

Cook expresses that instead of this, Apple focuses on "the next thing and improving what exists." He adds, "And you know, trying to see around the corner and offering people something they didn't know they wanted, that has also been a different approach."

A significant part of this process is thinking about Steve Jobs, who passed away in 2011.

Cook emphasizes that the "principles [Jobs] set for the company" are "still alive today" and highlights the importance of focusing on enriching people's lives.

Cook also mentions that Jobs' advice to him not to slow down the company by thinking about what to do when Steve is gone was "a great gift for me." This is an important step to prevent the Disney issue.

Still, Cook stresses that Steve's "principles are the DNA of this company" and that they remain valid even 50 years later, hoping they will still be relevant in 100 and 200 years because they are truly incredible.

For 2026, Tim Cook says Apple is a solo party:

"I think Apple is a very unique place. It’s not possible to replicate that. That’s how I feel. I know many different companies, and I just think Apple is, you know, a solo party."

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