Today, Tim Cook rang the Nasdaq Opening Bell remotely from Apple Park and gave a brief speech. Here’s what he said.

Tim Cook Rang the Nasdaq Bell Remotely from Apple Park

Today’s Nasdaq Opening Bell ceremony was held remotely from Apple Park instead of the usual Times Square setting.

In the minutes leading up to the bell ringing, Nasdaq Regional Vice President Dylan James briefly shared that he has been working with Apple for the past 16 years. Then, Nasdaq President and CEO Adina Friedman thanked Tim Cook and Apple’s other leaders and employees for “pushing the boundaries of design, silicon, and software” over the last 50 years.

Friedman then welcomed Cook. In front of Apple’s leadership team (including John Ternus, Deirdre O’Brien, Greg Joswiak, Sabih Khan, and Eddy Cue) and a group of employees, Cook spoke about Apple’s roots in Steve’s garage, the mission of empowering people through technology, and the impact on its users over the past five to ten years.

In his speech, Cook attributed Apple’s success to its users, teams, and shareholders, adding that Apple will “continue to push the boundaries to unlock human potential, unleash possibilities, and empower our users to shape the future.”

Watch his speech below:

To celebrate the 50th anniversary, we welcomed @apple [APPL] to ring the Opening Bell at @NasdaqExchange. #Apple50 pic.twitter.com/mdgmDLg58H

— Nasdaq Exchange (@NasdaqExchange) March 31, 2026

Here is the full speech:

Good morning. Thank you, Adina, and thank you, NASDAQ.

I’m excited to be here to celebrate Apple’s 50th anniversary and the incredible things our users are doing with our products.

Fifty years ago, Apple started in Steve’s garage with a big dream. A simple yet radical belief that technology should empower people and enrich their lives.

Our team decided to build tools for everyone: dreamers, creators, visionaries, and anyone who wants to make their mark on tomorrow.

And over the last five to ten years, our users have made their mark on the world. They’ve started small businesses and transformed industries. They’ve advanced life-saving science and created works of art that inspire us. They’ve developed apps that reach millions and pioneered new ways to learn, create, and connect with the most important people in their lives. They’ve proven time and again that with the right tools, human potential is truly limitless.

All of this is made possible by our amazing teams who come to work every day believing, truly believing, that what they do matters.

They always push themselves to do their best work, and I’m deeply grateful for the creativity, imagination, and dedication they bring to everything they do.

I also want to thank each of our shareholders for their trust, long-term support, and belief in Apple’s mission.

We will continue to push the boundaries to unlock human potential, unleash possibilities, and empower our users to shape the future.

Here’s to the next 50 years and the incredible things we will continue to build together. Thank you.

Cook was also presented with a commemorative plaque and an award to make today’s event even more meaningful.

What did you think of Tim Cook’s speech? Share your thoughts with us in the comments.

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